partners with wine business executives to advise them on how best to leverage technology to accomplish their objectives of efficiency, profitability and sustainability.

Jeff Maddux

founded vinformativ in 2007 to provide innovative and collaborative technology solutions to the wine industry. Jeff's extensive information technology experience gives him a unique perspective of the challenges faced by todays wine industry businesses.

BIO

In 2005, Jeff received an Advanced Certificate from the Wine & Spirit Education Trust, London, England. To gain an insiders view of the issues and challenges involved in running a small winery, and to learn to make wine, Jeff worked as a harvest/lab intern for Peterson Winery in Dry Creek Valley during the harvest of 2005. In 2006, Jeff was instrumental in helping to establish the Petaluma Gap Winegrowers Alliance and was honored to serve as its first President/Executive Director. Jeff is currently a member of its Board of Directors and serves as its Treasurer and Membership director. In 2008, Jeff participated as a judge for the 7th annual Pinot Noir Shootout and the Cal-Aussie Shootout. Jeff is certified as an Environmental Management Systems provisional auditor and participated in several audits for the Lodi Rules for Sustainable Winegrowing program. As an amateur winemaker, Jeff produces 65+ cases of cool-climate Petaluma Gap Syrah each vintage. His first vintage, 2006, received a silver medal from the Sonoma County Harvest fair.

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